Why We Enjoy Marketing Content Planner (And You Should Also!)

The Importance of a Marketing Content Planner

Content planners are accountable to develop a vision of content creation, publication and distribution. They are also accountable for evaluating and tracking the effectiveness of strategies.

This type of content informs viewers about the services and products that the company offers. It also aids the audience in solving problems and meet their needs.

A marketing content planner could be a spreadsheet or third-party tool. The difference is in how you utilize it.

1. Set Your Goals

Benjamin Franklin's famous line "If you don't prepare, you're planning for failure" is a fact. To go from a strategic view to an effective content marketing engine requires a structured workflow, efficiencies in workflow and clear communication.

One of the most critical steps in this process is determining your goals. You can start with the most basic goals for your company or utilize the SMART Framework to make them more specific. It is also a good time to look over your the goals for content and ensure they are in line with the current strategy.

Understanding your goals will enable you monitor the performance of every piece of content. This will help you identify what is working and what needs to be improved. This will allow you to make the necessary adjustments and improve your overall performance. This will ensure that you're achieving your goals and providing quality content to your viewers.

2. Identify Your Audience

It's important to know who your target audience is in order to create content that is relevant, engaging and efficient. The best way to do this is through conducting research and identifying the characteristics of your ideal customer personas. This can be accomplished through surveys, data analysis and other methods for gathering information about your customers.

You can then apply the results of your research to identify the content types that will be most efficient for you and your company. This could include everything from blog posts to podcasts, social media posts, and webinars. Once you've identified which formats work best, you can start creating your content strategy.

A tool for content planning can help you keep track of your marketing goals and ensure that the most qualified people are working on the appropriate projects. It can also improve productivity by helping teams stay focused on what's important and staying clear of distractions. It's easy to start with a free Content Analysis Report from CopyPress today.

3. Find Your Ideal Platforms

When creating digital content, you need to adapt it to your ideal platform. Instagram users are searching for visually appealing content, whereas TikTok users enjoy short trendy videos. You can determine the preferred platforms of your target audience by conducting some market research.

A content planner for marketing will help you plan the steps needed to turn your ideas and concepts into a final product. It will provide you with a framework to achieve your goals and make sure that everyone in your team is on the same page.

Content planning tools like Monday and Kapost help you with this. They allow you to create tasks, assign them, collaborate and monitor their progress through a single dashboard. Alternatively, there are more advanced tools like Wrike which provide drop-down menus and provide project timelines, tables of actionsable items and a message board. Both come with a free version and more comprehensive subscriptions for teams that require more advanced capabilities.

4. Find Your Content Types

If you're a single influencer or a large marketing team, a content planner can help you keep track of your ideas and ensures that everyone is on the same page. It's also a great way to manage content for long lead-time projects like quarterly or annual campaigns.

A good content planner will assist you in determining the kinds of content to create and the best way to create them. This involves determining the format of your content, such as blogposts, infographics or podcasts, case study, or social media releases. It should also include a timetable to determine when these pieces need to be produced and published.

You should also be monitoring the metrics that relate to your content marketing goals such as traffic and engagement. This will help you evaluate your results and make necessary changes. Utilizing a tool such as Ahrefs can help you determine what's working and what's not. It can also give you insights on your competition's performance.

5. Determine the goals of your content

When you have clearly defined content objectives your team will remain on track and ensure they're meeting their objectives. Clare goals will help you reach your content marketing goals whether it's to boost SEO traffic by enhancing blog posts or to increase retention of customers through the organization of webinars.

A professional content planner can assist you to define your goals through laying out an organized workflow and allowing collaboration. It can also incorporate tools such as image-generation software and text-to-image instructions, or social management apps to simplify the process.

Aside from setting goals and creating an expected workflow, a content planner can also help you identify your key performance indicators (KPIs). This will enable you to assess the effectiveness of your content and make changes to improve your marketing campaign. Some examples of quantifiable metrics include bounce rate web traffic, website traffic as well as social media shares and newsletter signups. These metrics should be monitored throughout the content lifecycle including publication and production.

6. Identify Your Resources

A successful content strategy will be useless without the resources to make it happen. When planning, ensure you have enough funds to accomplish the tasks you've laid out. This can include team or salary payments production costs as well as web space and marketing strategies.

Once you have the budget in place, you can start assigning responsibilities to each job. For instance, you may want to assign keyword research and copywriting, editing and design to different members of your team. Additionally, Sprout can be used to automate the process of scheduling your content across multiple platforms.

Sprout lets you connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn corporate pages and Google Business Profiles, all from a single dashboard. The scheduling tools offered by Sprout include an image library to simplify the management of assets and cut down time when creating posts.

7. Determine your Key Performance Indicators

If you're going to spend lots of time creating content, it's essential that your marketing efforts pay off.  what content marketing  to identify and track the performance indicators will help you measure the effectiveness of your content and boost your performance over time.

For instance the number of repeat customers is a typical KPI used by content marketers. This metric can be used to measure the effectiveness of your content at converting customers. it can also be used to identify any areas of improvement for future campaigns.

Additionally, it's crucial to decide on the type of content you want to create based on your goals and your target audience. This could be social media posts, blog articles and infographics as well as videos. Once you've identified the various formats of content, you need to devise a plan that includes frequency and distribution methods for each. This will ensure that the correct people are viewing your content at the appropriate time.

8. Identify Your tracking methods

A marketing content plan is an essential tool for any company looking to improve their marketing efforts. It helps you keep track of your goals, audience, and resources while allowing you to evaluate how effective your strategy has been over time.

A calendar for social media will help you plan your content and ensure it is released regularly. It also allows you to plan ahead for any occasions or holidays that could affect the engagement of your followers.

A keyword content strategy is an excellent tool to improve your SEO strategies. It will allow you to identify the right keywords for your content, which can increase your search engine rankings and visibility. It can also help measure the effectiveness of keyword content strategy over time.

9. Determine Your Measurements

Your marketing plan should allow you to identify which metrics are most relevant for each piece, regardless of whether you organize your content by the theme or keywords. This will allow you to evaluate the effectiveness of your content and continue to improve it. A cloud-based marketing content planner, such as Optimizely CMP, can also make it easier to manage collaboration between team members and generate reports that can be useful in making future content planning decisions.